Marketing Strategy: A Decision-Focused Approach

Type

Book

Authors

Walker ( Orville, C. )

ISBN 10

0072553936

Category

650 - Business [ Browse Items ]

Publication Year

2003

Publisher

Boston: McGraw Hill, United States

Pages

xviii, 365p. : 26cm

Subject

1. Marketing, 2. Marketing Strategy, 3. Strategic Planning

Number of Copies

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Main	10937	658.802 WAL	1			Yes

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